We are an agency and resource who are passionate about the strategic and tactical design and delivery of live communications including live event management, experiential marketing, immersive environments, brand experiences and corporate communications.
Our core expertise lies in helping our partners to identify the stories that are intrinsic to their brands and their heritage. We then bring these stories to life by creating engaging relevant activations and environments which emotionally connect the brand to the target audience.
We are storytellers. It is our job to create this long-lasting conversation with you and your audience.
Rocket Science are adept at designing brand focused events that achieve high levels of engagement. From experiential events to product launches, as well as conferences that need a media angle, we can produce, deliver and engage.
Rocket Science produced the annual Microsoft education update in partnership with the British Council at 7 Northumberland Place.
An interesting range of speakers talked about how they were tackling the challenges of education in the digital age. We used a remote mounted Go Pro to get an aerial view of some of the latest Microsoft technology as it was demonstrated in action.
We wonder, does this help connect us? Yes, it’s amazing technology, but if she goes on the picnic will they actually interact, or sit eating cucumber sandwiches, seemingly looking at each other over the Pimms but actually answering emails, sending SMS, and reading Facebook. For true romance pray there is no 3G coverage!
We launched the Harvey Nichols’ Summer Season in Dubai with special guest Darren Star (Sex in the City). The event included a catwalk show, a live rock band, plenty of pyros and live Fashion TV coverage.
Rocket Science used a large LED Projection Screen to create a distinctive visual brand identity for the finale of Etihad’s launch in Sydney. The launch of the prestigious London – Sydney route was achieved in 10 days including a VIP and press party at Wildfire overlooking the Opera House and a PR launch at Sydney Sofitel.
We devised an interactive experiential event for Ford’s Park Assist campaign. Ford commissioned an XBox Kinnect game that used the infra red of body movement to control the parking of a car in a computer game. We added a social media element by filming the person playing the Kinnect, whilst running a picture-in-picture of them playing the game. This captured both the 2D game and their 3D reactions – much hilarity and frustration trying to park a car with your hands! This was simultaneously recorded and exported to Youtube minutes after they had completed the game, allowing them to Tweet or Facebook their own experience of Park Assist.
We ran a launch event for Park Assist with special guest Chris Evans trying out the technology:
The event was held at City Hall and was a huge success for both Ford and their PR company Hill & Knowlton with articles in the Metro, online media and blogger posts,as well as generating public awareness and understanding. This event was then rolled out to several of the large Ford dealerships around the country.
Ford also used our interactive event for the social events around the IFA trade show in Berlin, where bloggers and new media journalists got to try the technology. The interactive element was a great success and became the number 2 trending topic in Germany! Here is an image of the #tassebier social event in Berlin with a large Twitter wall projection.
